Re: Please have a look at my Irish Gift website designs
I was basing my "reject them" on your comment about them not sticking to the brief. Though some times designers are a bit like that anyway and apply a little artistic licence, which is of course fine, provided it looks right at the end of it.
I can't really say why none of them have the "Hey! That's pretty good" factor, but it's just not there.
Maybe it's because they seem to be lacking it any real originality or flair and just seem to be "variations on a theme".